chris j wallace

Corporate bullshit dictionary


  • BD — Business Development

    • The role you give to people who do things but you don’t know what to call what they do.
  • COB — Close of Business

    • See EOD.
  • CTA — Call to Action

    • Something (potentially bullshit) you put at the end of a blogpost to get people to do things.
  • EBC — Executive Briefing Center

    • Let me know if you figure this one out. I think it’s talking to your customers.
  • EOD — End of Day

    • See COB.
  • KPI — Key Performance Indicator

    • The thing you will measure to know whether something is good or not.
  • OKR — Objectives and Key Results

    • Objectives - high level things you want to do, for instance “grow revenue 10%”
    • Key results - things to do to get there, for instance “close three deals”. Usually each objective will have several results attached.
  • P&L — Profit and Loss

    • Statement of how much money came in and how much went out, and in what form.
  • POR — Plan of Record

    • A thing you write down to say what you’re going to do.
  • PRD — Product Requirements Document

    • A document outlining what a product should do.
  • PTO — Paid Time Off

    • Annual leave. Holiday.
  • RFP — Request For Proposal

    • Business asks other businesses to bid to solve a problem.
  • SE — Solutions Engineer or Sales Engineer

    • Yeah, I thought it meant software engineer too. Enterprises don’t talk about software engineers.
  • SKU — Stock Keeping Unit

    • A thing that you can sell. Even if that’s “consulting”, there’ll be an SKU associated with how you consult. For instance, “8 hours onsite” might be a SKU.
  • SMART — Specific, measurable, attainable, realistic, time-bound

    • Set of criteria for goals. As in “is the goal SMART?”
  • SME — Subject Matter Expert

    • Yes, the way enterprise operates, the actual subject is secondary, and apparently worth abstracting over.
  • SOW — Statement of Work

    • The thing that defines what you’re actually going to do, usually for a client or project, and when you’re going to do it. Generally written defensively so that if you do nothing you still get paid.
  • V2MOM — Vision, Values, Methods, Obstacles and Measures